Exercise 1 · Pricing
“Raise prices 20%. SaaS customers are price-inelastic, and churn will remain below 2% because switching costs are high.”
Which unstated assumption most needs checking?
Exercise 1 · Pricing
“Raise prices 20%. SaaS customers are price-inelastic, and churn will remain below 2% because switching costs are high.”
Which unstated assumption most needs checking?
Exercise 2 · Hiring
“Studies show structured interviews predict job performance far better than unstructured ones. Switch immediately.”
What is missing?
Exercise 3 · Infrastructure
“Migrate the database to a distributed store to eliminate your scaling bottleneck.”
Under what condition would this fail?
Exercise 4 · Market entry
“Launch in Germany first: it is Europe's largest economy and has high digital adoption.”
Which implementation constraint is overlooked?